** Business settings
These settings are for SEO Optimization
++ Select a Business Tyoe for your store
++ Add a Logo image
++ Add some real information of your shop/store
The Keywords which you entered are embeddable in a <script> in the page’s <head> and just about anywhere else instead of having to be present in the page’s <body>.
You can refer here to understand about what is Google SEO JSON-LD and how it works